THE LONEGRADE BRAND
Lonegrade is a luxury watch brand designing and assembling timepieces in the United States.
Created by Jeremy Szechenyi and Travis Tyler, Lonegrade was born to set a new standard for the US luxury timepiece category that embraces longevity and rejects the idea of having to update your wrist every season. Equal parts timeless minimalism and modern American styling, the Lonegrade Collection is designed to endure both time and trend.
If time telling was the only goal, our phones would do the trick. For us, watches represent something more meaningful: they embody the story of each wearer. Their accomplishments; the places they’ve been; the life they’ve lived. Lonegrade champions the idea that watches should experience more than one wrist in their lifetime and represent important moments, memorable places, loved ones, and friends.
Just the beginning: The HDR140
We knew that creating the quintessential watch — one that would span multiple lifetimes without taking a lifetime to purchase — was possible. We just had to define and manage the process, from beginning to end.
Assembled in the United States from domestic, Swiss and other imported parts, the HDR140 is our take on an everyday watch that blends the best of classic design elements and modern minimalism.
Premium materials, lasting construction and timeless aesthetics means the HDR140 is a watch that will look as good in 25 years as it does today.